‍Overview
Designed and executed a unified Google Analytics 4 (GA4) tracking infrastructure across a complex ecosystem of branded micro sites for a major medical device manufacturer. Each brand operated semi independently, creating challenges in data integrity, cross domain analysis, and session stitching.

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Problem
The client faced critical analytics failures, including double counting users, fragmented sessions, and attribution loss between properties. Standard UA setups and disconnected event models made it impossible to measure customer journeys accurately across their portfolio. Misalignment between CMS platforms further complicated seamless tracking.

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Solution
Engineered a full stack GA4 deployment leveraging Google Tag Manager (GTM), custom event modeling, enhanced cross domain tracking protocols, and a dynamically generated data layer architecture. Implemented robust user ID stitching and attribution path tracking across brands, ensuring both consolidated and brand specific reporting views.

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Results
Enabled a single source of truth analytics environment with verifiable session continuity, accurate multi brand user attribution, and campaign impact clarity. Marketing and leadership teams gained actionable insights previously unattainable due to fragmented data flows, driving significantly improved decision making and resource allocation.

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Testimonial
“Adaptive’s reliable, unified data architecture completely changed how we run campaigns. We finally trust our numbers. And it’s saving us time, money, and wasted effort every quarter.”

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Overview
Partnered with a rapidly scaling fintech company to architect a customer data platform (CDP) solution that would automate lifecycle marketing, power real time personalization, and eliminate fragmentation across backend systems, mobile applications, and CRM environments.

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Problem
The organization struggled with siloed and inconsistent user profiles spread across multiple internal databases. Without a unified customer view, lifecycle automation was unreliable, real time engagement was impossible, and the marketing and product teams spent excessive manual effort reconciling disjointed datasets.

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Solution
Deployed Segment as a centralized CDP, building a server side event routing architecture to ensure consistent, validated data flows across systems. Implemented advanced identity resolution to unify anonymous and known user activity, enriching profiles in real time and enabling seamless handoffs across marketing, sales, and product touch points.

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Results
Reduced manual data stitching tasks by over 90%, unlocked persistent, real time unified customer profiles, and fully automated lifecycle journeys across email, in app messaging, and CRM pipelines. The client’s operational efficiency and personalization capabilities saw immediate, measurable improvement.

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Testimonial
“Before this project, we were drowning in disconnected systems and incomplete customer data. Every team was working off a different version of the truth, and lifecycle marketing felt almost impossible. After building our new real time customer data foundation, everything changed. We can finally see, automate, and engage across the full customer journey without second guessing the data behind it. It’s opened up new campaigns, faster launches, and a better experience for both us and our users.”

Overview
Worked with a growing SaaS company to architect a Mixpanel based product analytics system that exposed user behaviors, feature engagement, and upgrade patterns across their full customer lifecycle. The goal: drive retention, reduce churn, and scale intelligently based on real user data.

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Problem
The client had no visibility into how users interacted with core features post-signup. They were effectively operating blind; unable to see which experiences correlated with long term retention, subscription upgrades, or early churn. Product roadmaps and marketing decisions were driven by assumptions instead of evidence.

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Solution
Integrated Mixpanel analytics across web and app environments, fed by real time event streams from Segment. Deployed structured event taxonomies, behavioral cohorts, and layered A/B test frameworks directly into Mixpanel to validate hypotheses faster. Built dashboards tying user behavior to monetization, retention, and feature adoption.

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Results
Within the first 90 days, the client achieved a 17% uplift in key conversion funnels and identified the primary churn predictors early in the user journey. Product, marketing, and CX teams now align around real time data to drive roadmap prioritization and lifecycle strategy.

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Testimonial
“We finally stopped guessing. With full visibility into user behavior and clear signals on what drives retention, we're now building products based on what actually moves the needle, not just what we think will.”

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