Privacy Policy

Effective Date: 10/1/2024
Last Updated: 4/1/2025

1. Introduction

Welcome to Adaptive Analytix ("Company", "we", "our", or "us"). We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website [https://adaptiveanalytix.com] ("Site") or use our services.

We comply with applicable data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as applicable.

2. Information We Collect

We collect the following categories of information:

A. Information You Provide

• Name, email address, phone number
  
  
• Company name, job title, and industry
  
  
• Project and service inquiries
  
  
• Payment and billing information (for clients only)
  
  
• Communications, support requests, and survey responses
  
  

B. Automatically Collected Data

• IP address, browser type, operating system
  
  
• Pages viewed, time spent, navigation paths
  
  
• Device information and general geolocation data
  
  

C. Third-Party Data

• Advertising data from platforms like Google Ads or LinkedIn
  
  
• Integrated analytics or CRM data (e.g., GA4, HubSpot, Segment)
  
  

3. How We Use Your Information

We process your data to:

• Deliver and maintain our services
  
  
• Respond to inquiries or support requests
  
  
• Analyze usage for service improvement and performance optimization
  
  
• Personalize marketing and outreach campaigns
  
  
• Comply with legal, contractual, and regulatory obligations
  
  

We do not sell personal information. We only use your data for legitimate business interests, contractual obligations, or with your explicit consent.

4. Legal Basis for Processing (EU/UK Users)

Under GDPR, we process personal data based on:

• Contractual necessity – when providing services
  
  
• Legitimate interest – such as improving services and security
  
  
• Consent – for optional communications or cookie tracking
  
  
• Legal obligations – to meet regulatory or compliance requirements
  
  

5. Cookies and Tracking Technologies

We use cookies, pixels, and tracking scripts (e.g., via Google Tag Manager) to:

• Understand user behavior
  
  
• Improve site performance and UX
  
  
• Power retargeting and analytics platforms (e.g., GA4, Meta Pixel)
  
  

You may opt out of non-essential cookies via our cookie consent banner.

6. Data Sharing and Disclosure

We may share data with:

• Service providers (e.g., hosting, analytics, marketing tech)
  
  
• Third-party platforms used for business operations (e.g., Stripe, Zapier, AWS)
  
  
• Regulatory authorities when legally required
  
  

We do not rent, sell, or trade user data.

7. Data Security

We implement enterprise-grade security controls, including:

• Encrypted data transfer via HTTPS
  
  
• Role-based access controls
  
  
• Firewall protection and audit logging
  
  
• Regular vulnerability assessments
  
  

However, no method of transmission is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal data only as long as necessary to:

• Fulfill the purposes outlined in this policy
  
  
• Satisfy legal or regulatory retention requirements
  
  
• Support contractual commitments or ongoing projects
  
  

When no longer needed, data is securely deleted or anonymized.

9. Your Rights

For EU/EEA/UK Residents

You have the right to:

• Access, correct, or delete your personal data
  
  
• Object to or restrict processing
  
  
• Request data portability
  
  
• Withdraw consent at any time
  
  

For California Residents (CCPA)

You may request:

• Disclosure of collected personal information
  
  
• Deletion of your personal information
  
  
• Opt-out of the sale or sharing of personal information (we do not sell data)
  
  

10. International Data Transfers

Your data may be processed in the United States or other jurisdictions with data protection laws that differ from your country. Where required, we implement Standard Contractual Clauses (SCCs) or other legal safeguards for data transfers.

11. Children’s Privacy

Our services are not directed toward individuals under the age of 18. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this policy periodically. If significant changes are made, we will notify users through the Site or other appropriate channels.